Last updated: March 2026

This Cookie Policy explains how Ace Contracts (London) Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website www.acecontracts.com (“the Site”). It explains what cookies are, why we use them, and how you can manage your cookie preferences.

The UK’s Privacy and Electronic Communications Regulations (PECR) require us to tell you if we set cookies, explain what they do, and obtain your consent for non‑essential cookies.
Recent updates under the Data Use and Access Act (DUAA) 2025 also allow certain simple analytics cookies to be set without consent, provided they are used only for aggregated statistical purposes and do not track users across sites. 

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They allow the website to recognise your device and store information about your preferences or past actions.
The same rules apply to any similar technology that stores or retrieves information on your device. 

2. Types of Cookies We Use

We group cookies into the following categories:

2.1 Strictly Necessary Cookies (No Consent Required)

These cookies are essential for our website to function properly — for example, remembering form submissions, enabling secure browsing, or ensuring website features operate correctly.

PECR allows essential cookies to be used without consent if they are crucial to providing an online service the user requested.

Examples may include:

  • Security and session cookies
  • Load‑balancing cookies
  • Form functionality cookies

2.2 Analytics & Performance Cookies

These cookies help us understand how visitors use the Site (e.g., pages visited, time spent on the site, error tracking). We use this information to improve performance and user experience.

Under DUAA 2025 updates, simple analytics cookies that do not track users across sites may be used without consent, but we will still provide a clear explanation and an option to turn them off if preferred. 

Examples include:

  • First‑party statistical analytics tools
  • Aggregated performance metrics

If we use analytics that involve profiling, cross‑site tracking, or third‑party advertising networks, full consent will be required.

2.3 Functional Cookies

These cookies enhance your experience by remembering preferences such as:

  • Saved settings
  • Form completion assistance
  • Display preferences

These are non‑essential and require consent before being set.

2.4 Advertising & Tracking Cookies (Consent Required)

These cookies track browsing habits to deliver personalised ads or measure campaign effectiveness. They may be set by:

  • Social media pixels (Meta/Facebook Pixel, LinkedIn Insight Tag)
  • Google Ads remarketing
  • Other third‑party marketing tools

Marketing cookies always require explicit opt‑in consent, and rejecting them must be as easy as accepting them.

These cookies will not be set unless you allow them.

3. Cookies We Use

Your site may use a mixture of:

  • Ace Contracts’ own cookies (first‑party)
  • Trusted external service provider cookies (third‑party)

We maintain an up‑to‑date list available upon request or in your cookie preference panel.

4. How We Obtain Cookie Consent

When you first visit our site, you will see a cookie banner that:

  • Explains that we use cookies
  • Provides information on cookie categories
  • Allows you to Accept, Reject, or Manage Preferences
  • Does not pre‑tick boxes for you

5. How You Can Manage or Disable Cookies

You can manage cookies through your browser settings by:

  • Blocking all cookies
  • Allowing only first‑party cookies
  • Deleting existing cookies
  • Setting preferences for specific websites

Please note: Blocking cookies may impact website functionality.

6. Third‑Party Cookies

Some cookies on our site may be placed by third parties, such as:

  • Analytics providers
  • Advertising platforms
  • Embedded content providers (e.g., maps, videos)

We are not responsible for the content, privacy, or cookie practices of third‑party platforms.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in cookie usage
  • Updates to UK law, including DUAA 2025 enforcement
  • Improvements to our website

8. Contact Us

If you have any questions about our use of cookies, please contact us. 

About Ace Contracts London
Ace Contracts London have been creating bespoke window treatments for over 30 years. We supply and install residential and commercial projects. We also offer trade supply, collaborating flexibly on projects of all sizes.
Ace Contracts (London) Limited is a company registered in England & Wales.

Company registration number 04094960. VAT number 506885815.
Registered office is 146 High Street, Billericay, Essex CM12 9DF
Copyright © 2026 All Rights Reserved | Ace Contracts